Broadcast pilot teaches valuable multimedia skills
Posted October 18, 2009on:
Every Friday morning, the Paradise Valley Community College Puma Press newsroom comes alive with bright-eyed students anxious to learn the latest techniques in the broadcast world. Puma Press adviser Judy Galbraith recruits the best and brightest personalities to come in and teach students all of the aspects of journalism.
In the spring and fall 2009 semesters, Puma Press editors got the opportunity to work with ABC15 News multimedia journalist Tim Vetscher on a broadcast pilot.
Vetscher took students through all of the steps of producing a video for broadcast including gathering information, logging clips, writing the script, completing the personal audio, editing the information and publishing the final product. He explained the shots needed for B-roll, which covers all of the video clips from interviews to background information, and A-roll for all the audio information. The B-roll consists of wide, medium and tight shots. The interview process uses the rule of thirds, and students need to be aware of shooting subjects from the right and the left to maintain balance in their production.
The rule of thumb is five seconds for B-roll clips, says Vetscher. Think in a sense of sequencing while shooting B-roll using a wide shot, a medium shot and then a tight shot and don’t do anything the eye can’t do.
Writing scripts using the inverted pyramid, students plan their shots, so they know what they need to film. Vetscher says that it’s important to use the inverted pyramid style to start vague and work down to very specific details thus capturing and keeping the viewers’ attention.
Students cover a wide range of subjects including David Bradley’s Musiciphilia, the Dignity Memorial Vietnam Wall, women in the military, the PVCC enrollment and budget, H1N1 flu strain and many other topics. Students also gained other valuable help from Jorge Melchor, a TV producer from Mexico, who recently joined the program and shared his expertise.
The pilot covers the use of the camera, Final Cut Pro and lots of hands-on and group practice and interaction. Students go out and shoot their clips and work to produce videos that get posted on the Puma Press Web site.
In spring 2010, Vetscher teaches a broadcast class JRN 212 for credit. He’ll use the textbook “Television Field Production and Reporting” to teach students even more about the subject of multimedia journalism.